汕头市金灶镇杨梅产业高质量发展探索
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许佳奕,郑洋昇
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1. 广东机电职业技术学院，广东广州，510550；2. 广东工商职业技术大学，广东肇庆，526020
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摘要：杨梅是我国特有的经济林树种，金灶镇是粤东地区的核心杨梅产区，当地已有六百多年的种植历史，以“乌酥杨梅”为代表的多个特色品种，在行业内拥有较高的知名度。现阶段金灶镇的杨梅产业，正处在从传统种植转向现代化发展的关键时期，生产标准化程度不高，冷链物流发展较慢，产业链条延伸不足，品牌影响力范围有限，这些都是产业发展中遇到的实际问题。本文结合实地调研结果与相关文献资料，对金灶镇杨梅产业的发展基础和资源条件进行梳理，从生产技术、产业链条、品牌建设、保障机制四个方面，分析限制产业进一步升级的主要问题。本次研究提出了技术赋能、链条延伸、品牌升级、机制创新相结合的发展思路，重点搭建适合岭南丘陵地形的标准化生产体系，结合潮汕美食文化打造三产融合模式，推出地理标志与文化IP 结合的品牌策略，以及金融、保险、订单配套的风险分担机制，希望能为粤东地区特色果业的转型发展提供可参考的实践方法，也为南方丘陵地区的特色农业发展提供一定的理论参考。
关健词：金灶镇；杨梅产业；高质量发展；农文旅融合；标准化生产 |
Exploration of High-Quality Development of the Bayberry Industry in Jinzao
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Jiayi Xu,Yangsheng Zheng
1.Guangdong Mechanical & Electrical Polytechnic，Guangzhou Guangdong 510550，China；2.Guangdong Mechanical & Electrical Polytechnic，Zhaoqing Guangdong 526020，China
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Abstract：Bayberry, a distinctive economic tree species in China, thrives in Jinzao Town, the primary bayberry production hub in eastern Guangdong with a cultivation legacy spanning six centuries. Notably, renowned varieties like "Wusu Bayberry" stand out in the sector. Currently, Jinzao Town's bayberry industry stands at a pivotal juncture, transitioning from conventional to contemporary practices. Challenges include low production standardization, sluggish cold chain logistics development, inadequate industrial chain expansion, and limited brand influence. Drawing on field research and literature, this study examines the industry's foundational development and resource conditions. It identifies key constraints impeding industry progress in production technology, industrial chain, brand establishment, and assurance mechanisms.This study introduces an approach to development that integrates technological empowerment, supply chain expansion, brand enhancement, and innovation in mechanisms. The focus is on establishing a standardized production system suitable for the hilly terrain of Lingnan, integrating Chao-Shan food culture to create a unified model for the three industries, implementing a brand strategy that merges geographical indications with cultural intellectual property rights (IPs), and introducing a risk-sharing mechanism that combines finance, insurance, and orders. The aim is to present practical strategies for the transformation and advancement of the distinctive fruit industry in the eastern region of Guangdong Province, while also providing theoretical insights for the development of distinctive agriculture in southern hilly areas.
Keywords : Jinzao Town；Bayberry industry；High-quality development；Integration of agriculture；culture and tourism；Standardized production
参考文献
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