Abstract：As an important carrier of urban industrial civilization, industrial heritage embodies distinctive historical memory, cultural connotations, and regional characteristics through its architectural symbols. Urban cultural and creative graphic design, as a key medium for cultural communication and market transformation, should not only highlight regional identity and convey cultural meaning, but also take into account communication effectiveness and market adaptability. This paper reviews the connotations and characteristics of industrial heritage architectural symbols, analyzes the core expressive demands of urban cultural and creative graphic design, and focuses on exploring specific application paths of these symbols in cultural and creative graphic design. By doing so, it aims to enhance urban cultural identity, promote the inheritance of urban culture and the high-quality development of the cultural and creative industry, and provide references for similar design practices.
Keywords : industrial heritage; architectural symbols; urban cultural and creative design; graphic design; application paths
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